What was said

Five designers presented their responses to the Design Challenge at the Poynter on Friday. I’m still digesting the amazing flood of ideas. 

Kat Downs Mulder, kept in Washington by the birth of her baby boy on Thursday!, offered an astonishing and rich redesign of her own paper, showing how it might respond better to readers jumping in to a single story. (Thanks to her colleague, Greg Manifold for filling in for Kat.)

Lucie Lacava showed a reader-controlled approach to personalization, both for content and ads. Mike Swartz did an uninvited redesign of the Pittsburgh Post-Gazette (warmly received by P-G participants Ben Howard and Zack Tanner).

Jared Cocken showed how an economical  interactive video presentation (Videopath) and a new light-weight approach to VR (Banks Boutte) might create a deeper design for news. Mario Garcia, one of the pundits who set up the challenge in Round One last October, offered a handy checklist of design strategies.

Jeffrey Zeldman has provided an excellent summary of all the presentations here, and promises to recap his own excellent presentation on his site soon. Jeffrey showed a series of typographical studies, with elaborate layers of styles that signal different kinds of information, helping make a number of points for casual readers. This is a break with the usual news web story, with just two styles: head and text. His ideas reminded me, for one, of early 20th century newspapers, with all their heads, kickers decks, read-outs, and big text for the lede graphs. I am hoping he will post the HMTL.

All of these presentations will be available on this site, soon. Meanwhile Fora.tv, which recorded Friday’s sessions, is now editing the video. I’ll provide a link as soon as it is ready.


Lucie Lacava, Mike Swartz, Roger Black, and Jared Cocken. [Photo: Vonna Keomanyvong, via  Twitter ]

Lucie Lacava, Mike Swartz, Roger Black, and Jared Cocken. [Photo: Vonna Keomanyvong, via Twitter]

Roger BlackComment